I was assigned to lead the branding and design work for the 2022 Weekend festival's print and digital material, as well as their event signs, as a Senior Freelance Designer. I collaborated with the CD and Account Managers to define how the artwork created by a Freelance Illustrator would be carried through the Festival's branding, printed collateral, and digital assets. Working with the in-house design team to meet deadlines while also consulting with copywriters on messaging for each product.